gil urick

president, chief creative, designer
Gil was inspired to embark on a career in design by the totally cool embossed cover of a Bachman-Turner Overdrive album (this one). Following – and, perhaps, despite – these auspicious beginnings, Gil received a BFA in graphic design from Wichita State University, putting it to use in long tenures at small design firms before creating GUD in 2002. Gil is a veteran and astute early adapter in the evolution of graphic design, and can even remember back when the word "Macintosh" referred only to a shiny red piece of fruit.

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